Jean Cote Is the
“King of Sales Funnels”
I’m Jean—and I’m mad.
Ten years ago, I decided to make my fortune on the internet. I had a knack for training my black and white Siberian Husky, Onyx, to play chess, so I launched a website called Dog Trick Academy.
Within two years, the website ranked #1 on Google and received over 2,000 daily visitors.
“It’s happening!” I thought. “I’ll make a million bucks, retire to a beach in Fiji and never deal with Canadian winters again!”
So I poured my heart into creating an online video course, that included everything you’d ever want to know about dog obedience. I painstakingly made dozens of videos in my basement. It took nearly six months to finish the product and I priced it at $147.
It rolled over and played dead. I sold 12 copies.
You’re probably thinking one of two things:
1. I knew it! 6-figure launches and passive income are a myth!
2. Duh, Jean. You need more than just an “audience” to make money online.
If you’re in Camp #2, you’re already ahead of most people.
It took me a long time to learn what went wrong…
But damn did I learn.
I read everything I could find about internet marketing. I registered for classes, programs and masterminds. I studied with Paul Tobey, Jeff Walker, Ryan Deiss and Frank Kern.
10 years and $59,315 in training later, I’d completely turned around Dog Trick Academy. But I’d also become a go-to consultant for marketing system creation.
Once I cracked the code on my own business, I couldn’t believe how easy it was to apply the same lessons elsewhere. Friends and clients came to me for advice, and soon other entrepreneurs found me through word of mouth. As it turns out, you can teach old dogs new tricks—if they’re motivated to learn.
I’ll describe the core principles in a minute. But first, let’s get a few things straight:
It IS possible to run a successful business online. You can earn more money without clocking in regular hours every day.
It’s easier than you’d think—though not as easy as you originally thought.
You don’t need more traffic to make more money. You need a better SYSTEM.
I’ve seen hundreds of people make it happen—and the very first guinea pig was Dog Trick Academy. When I relaunched the site a year later, I had made a slew of changes. They tripled my sales. The 3 strategies I learned form the basis of what I do now.
Principle #1: Go granular.
The first Dog Trick Academy had offered general dog obedience lessons. Version 2.0 became a course just on loose-leash walking. People came to me for something specific and got exactly what they needed.
Principle #2: Offer tons of value upfront.
I used a proven launch system to get people in the door, wallets open. Instead of emailing my list only when I wanted something, I volunteered a series of videos with concrete tips they could use right now. By the time I announced the course, they recognized my name in their inbox (and they liked it).
Principle #3: Automate everything.
Instead of sending out a newsletter whenever I had time (pssst: I never did), I created all the content upfront, plugged it into my system and walked away.
When I relaunched my course using these new techniques—BAM!—it sold like
hotcakes dog biscuits.
Over the next few months I earned 5 figures off that product alone.
And that’s how I became The Maddest Man in Marketing.
I Didn’t Stop There
I’m mad because hardworking people (like me! Like you!) get hooked on the idea of “passive income” without ever hearing how much work goes into the process.
All you get from most passive income programs are buzzwords.
“Create a sales funnel” sounds easy, but what does that really entail?
You know you need an affiliate program, but there appear to be 27,000 steps to make that happen.
You have to write—and optimize—not just a sales page, but an opt-in page, thank-you page, upsell page, and confirmation page… never mind dozens of emails.
And then you have to integrate everything so it actually works.
Have a “tech headache” yet?
Before they came to me, most of my clients half-assed it. DIYed the whole shebang. Slapped up some content, saw a little success, felt immediate disappointment, then wrote off the entire industry.
Don’t be them.
Don’t shrug, settle and give up.
Let’s get it right the first time.
I’m Here to…
Automate your entire sales funnel.
The right way.
On the first try.
- BOB BRIGHTGOLF COACH
Email marketing is the only marketing that matters.
Your time is better spent doing work you love.
The internet has given businesses endless opportunity.
Automated systems will keep you sane throughout the.
Good marketing isn’t just good for you, it’s good for your customers.
To dominate your market you need to carefully nurture your existing leads (instead of wasting $1000s trying to attract new ones)
There is no such thing as a “perfect” email platform.
Hiring people should free up your time and energy (not give you a series of ulcers)
- BECKY WHITEFACE PAINTER
|A COURSE CREATOR|
You want to share your expertise with as many people as humanly possible.
|A SERVICE PRO|
You offer much-needed services to your community.
(I’m looking at you photographers, chiropractors and personal trainers.)
|AN OVERWHELMED ENTREPRENEUR
You’re busy as hell, but that’s never stopped you before.
- PAUL THOMASPERSONAL TRAINER
But Wait—There’s More!
What else do you want to know?
I live in Ontario, Canada, near Niagara Falls with my 2 dogs and 1 cat. I love it here, but it could be warmer.
My name, Jean, is pronounced like “Jean-Claude Van Damme” the actor.
(And no, I’ve never been in a martial arts action film… but did take Kempo Karate classes growing up!)
I’m really into animated films. I may or may not know all the words to “Everything is Awesome” from The LEGO Movie. In fact, I think that’s a pretty good theme song for my whole life.
I have 1 sister, Cindy. We grew up bouncing between Ontario and Québec.
I built my first business at 14. I connected my big boxy computer to a dedicated phone line in my bedroom closet. I charged people $20 a pop to “dial in” and use my bulletin board to chat or play games.
This was the ’90s, so just accessing someone else’s computer was super cool.
People paid me that $20 via mail. I don’t even remember how I attracted my first customers, but I remember how it felt getting those crisp $20 bills in the mail: Pretty damn good.
(And those video games I spent my money on weren’t too bad either.)
But enough about me.
If you’ve gotten this far, I want to meet you. Fill out your details below and I’ll send you my all-time best tips and techniques, including a free guide to my 5 favorite strategies.
Or if you just want to chat, get in touch with me and tell me: Who are you? What lights you up?
See you inside.
– Jean Cote
Business Automation Consultant
Also known as… “The Maddest Man In Marketing”