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500 Emotional Power Words To Boost Your Copy And Improve Conversions

So you’re sitting down to write a headline, email or sales copy, and you feel like it lacks something.

It needs to be more impactful…

More powerful…

More emotional…

And ultimately, you want your copy to mesmerize your audience and to crush your conversions. (And ultimately, boost your sales.)

Well, here’s your solution:

I’ve compiled a list of 500 emotional power words you can use in your copy to spice it up.

All you have to do is look at the list below and use as many emotions as you can inside your copy.

I’ve listed 16 different emotions to choose from:

Anxiety, Amusement, Calm, Confused, Courageous, Curiosity, Desire, Displeasure, Excitement, Hope, Interest, Passionate, Secure, Scared, Sorrow and Surprise

As the old saying goes “People buy on emotion and justify with logic”, you really can’t go wrong by adding more power words in your copy.

Download your 500 Power Words Cheat Sheet!

Click on the image below, enter your information, and it will be automatically emailed to you.

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Print a yourself a copy, and keep it close for the next time you write copy.

Enjoy the list!

ANXIETY

BloodcurdlingDepravedLurking
BloodyDisastrousNaked
BullyDrowningObnoxious
CautionEmbarrassRisky
ConfessionsExposedSweaty
CrisisFlushUnder
DangerHurryUnderhanded
DeadlineJeopardyWorry

AMUSEMENT

Best-sellingFooledPlayed
BrightGiganticSilly
BuffonGritSpectacular
ColorfulHighThrilling
CrazyHighestTreasure
DelightHoaxTremendous
DelightedImaginationVaporize
DelightfulLargestWhopping
EnormousLuxuriousWonderful
EpicLuxuryWondrous
FamousMagicZinger
FoolMammoth

CALM

AuthenticEaseSimple
BlissfulFocusSimplistic
CompleteGenuineSimplified
CompromiseGratefulSleeping
DeiveredNotedWillpower
EasilyResults

CONFUSED

DisinformationHelplessPreposterous
DumbHypnoticStrange
FailInsanelySwindle
FleeceLiesTrap
FlounderingLostUnparalleled
FranticMiredUnscrupulous
FrenzyMistakesWanton
GullibleOddWeird

COURAGEOUS

ArmageddonDefiancePowerful
ArrivedEmpowerRevolutionary
ArrogantFearlessRuthless
AudacityGreatestStrong
BackboneGutsSturdy
BraveryHeartTriumph
BrazenHeroValor
ConquerMonumental
CouragePiranha

CURIOSITY

AlertCovertReckoning
AnnouncingCover-upRevealing
BackdoorEmergingScarce
Behind the scenesEye-openingSizable
Black-marketGamblingSmuggled
BlacklistedIrresistiblyUncommonly
BootlegMind-blowingUnusual
ConspiracyMyths
ControversialPioneering

DESIRE

AffordableInexpensiveReduced
AttractiveLasciviousRich
BargainLimitedSale
CashLustSavings
CheapMainstreamSix-figure
DiscountMarked downSuperior
DollarMinuteTempting
ExtraMoneyUndo
FeastMoney-grubbingValuable
FortuneOfferValue
FreePay zeroWanted
FreebiePopularWealth
FrugalPricedYou need to know
GreedProfitYou see
GrowthProvacative

DISPLEASURE

AgonyLoathsomeSlaughter
BacklashLowestSleazy
BackstabbingLyingSmug
BottomMaulSnob
BurnedNaughtySnooty
CatastropheNo goodSnotty
CrammedPainfulSpank
CrookedPitfallStuck Up
CruelPlagueStupid
DestroyPlummetSuck
DirtyPoisonTaboo
DisgustingPusTawdry
Force-fedPrisonTired
FoulRevoltingToxic
HazardousShellackingVolatile
IllegalShrewdWounded
JailSick and tired
Know-it-allSinful

EXCITEMENT

ApocalypseFascinatingScandalous
AstoundinglyHappySensational
BigImmediatelySkyrocket
BillionJubilantSpecial
BonanzaLavishlySpirit
CheerLoomingTeetering
ColossalOutstandingTerrific
DaringPlungeThrilled
DoublePrizeUltimate
ExcellentRaveVibrant
ExcitedRemarkableVictory
ExcitingRemarkably
FantasticReward

HOPE

AbsolutelyHopeSurvival
BeliefImprovedTemporary fix
BoostLiberalUnsurpassed
BreakthroughMiracleUplifting
ChanceReclaim
CureSelected
FulfillSoar
FullSoaring

INTEREST

AdviseInformativePortfolio
ChallengeInnovativeRare
CompareInstructiveResearch
CraveInterestingRevisited
DaringLatestSpotlight
DownloadLaunchingTantalizing
ExclusiveLawsuitUnique
FundamentalsOpportunitiesUnlock
ImportantPerspectiveViral

PASSIONATE

AmazingEnergyProfessional
CompetitiveExpertSensual
DestinyFaithSkill
DevotedFireSteamy
EnergizedObsessionSuccessful

SECURE

AnonymousNo obligationSecure
ApprovedNo questions askedSecurity
BackedNo riskShameless
BannedNo strings attachedSpine
BewareOff-limitsSure
CancelOfficialTargeted
CensoredOutlawedTech
CertifiedPaybackTechnology
ConcealedPoundTested
ConfidentialPracticalThe best
DirectPrivacyThe most
EndorsedPrivateTimely
ExploitPromisingTruth
GuaranteedProtectedTry before you buy
HelpfulProvenUnconditional
InsiderQualityUnlimited
IroncladRefundUseful
LifetimeRefundableVarify
LineReliableVindication
MoneybackSearingWithheld
Nest eggSecrets

SCARED

AbuseForbiddenPunish
AssaultFrighteningRefugee
AvengeHorrificRevenge
Beat downInsidiousScary
BeatingInvasionScream
BloodKillerSlave
BloodbathLunaticSurrender
CowardMurderTerror
CrippleNightmareTerrorist
CrushPaleVictim
DeadlyPanicVulnerable
EvilPerilWicked
FeeblePummel

SORROW

BlindedForgottenPoor
CadaverHateShatter
CollapseLonelySniveling
CorpseLoserTank
DeathMeltdown
DevastatingPointless

SURPRISE

AstonishingQuadrupleSurprisingly
BombQuickTailspin
BreathtakingQuicklyTriple
ExplodeSeizeTurn the tables
GiftSmashUnauthorized
HackStaggeringUnbelievably
HiddenStartlingUncensored
HurricaneStunningUnexpected
JackpotSuddenlyUnusually
Jaw-droppingSurgeUrgent
LickSurgingWarning
OvercomeSurpriseWhip
PluckSurprising

Got a power word that should included in this list? Let me know below!

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