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31 Lead Magnet Ideas That Converts Cold Traffic Into Hot Leads & Happy Customers

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Did you know that 98% of your website visitors won’t buy on the first visit?

Yep, even if you craft the perfect sales message, only a tiny fraction of those who visit your website will purchase what you have to offer.

And with over a billion websites available to browse, the likelihood that someone visits yours again is slim to none.

So, no matter what kind of business you’re in…

It’s imperative that you create a LEAD CAPTURING SYSTEM.

Which will give you the ability to follow up and build a relationship with those leads.

CRAFTING A LEAD MAGNET

The first step is to create a lead magnet, which is a small piece of information that you offer to your website visitors in exchange for their contact information.

There are many types of lead magnets.

Some are better than others; the perfect lead magnet is something that solves a problem and can be consumed under 5 minutes.

Think of the “KISS TEST”.

This is a very successful lead magnet that was deployed in the dating niche, which taught guys how to tell when a girl was ready to be kissed.

What makes this lead magnet so powerful is that it’s easy to consume. The answer can be explained in just a paragraph or two.

And psychologically, the simple act of helping someone for FREE will get them to know, like and trust you.

Which will make the selling process down the line so much easier.

CHOOSING A TOPIC

Now, before you go ahead and dive into lead magnet creation mode… It’s important to note that your lead magnets MUST BE RELEVANT to what you’re selling.

For example, you wouldn’t want to offer a Free Guitar Lesson if your goal is to sell a course on how to play the piano.

Only the people who are interested in the topic of your lead magnet will request it.

And if there’s a disconnect, then you’ll end up with a bunch of unqualified leads that are not interested in what you’re selling.

So…

Think of the problems your product or service solves, and then craft a lead magnet about that particular topic.

For example, if I take the example from above with selling a course on how to play the piano… You could offer a lead magnet that teaches “5 songs anybody can play on the piano in under 15 minutes”.

Even if the songs are simple, like Jingle Bells…

What you are doing is helping them play their FIRST song the piano… And once they achieve that little bit of success, they’ll be so much more open to buying your course!

Okay…

So once you’ve got a topic in mind, you’ll need to craft a title for your lead magnet.

Here are 3 simple lead magnet title formulas:

“X ways to Y.”

“X ways to Y in Z time.”

“X resources to help you Y.”

For example:

“3 Ways To Get A Lush, Green Lawn Your Neighbours Will Envy.”

“3 Ways To Lose Ten Pounds In A Week.”

“5 WordPress Plugins To Increase Traffic To Your Website.”

(Want to spice up your lead magnet title? Read my 500 Power Words blog post!)

Another way to come up with a KILLER lead magnet is to take a piece of whatever you are selling and offer it for FREE.

This is called “splintering” … Which is very effective!

For example, let’s say you are selling a course on how to play the piano. Well, you could take one of the lessons from inside the course and give it away for free.

Don’t worry about giving away too much for free. The more value you give upfront, the goodwill you generate and the more you will be seen as an expert in your field.

And in fact, I would recommend giving away your best stuff for FREE!

People will think “Hey if this thing that is free was THIS good… How amazing will it be once I give them money?”

CHOOSING A MEDIUM

Once you know what your lead magnet is going to be, the next step is to choose which medium to distribute it.

Do you want to write an eBook?

Record a podcast or video?

Create a case study?

You see, each medium has its benefits and drawbacks…

From the perspective of your audience, reading an eBook is a very time-consuming task, it might take them an hour or two just to get through it.

However, those that do make it through the eBook will be more indoctrinated into your brand, and will be much more inclined to purchase whatever you have to offer.

Unfortunately, most people won’t.

We live in a world of instant gratification.

People want things RIGHT NOW…

So you have to give them something that can be easily consumed in 5 minutes or less.

Think of a short video, audio, downloadable PDF, or template.

LEAD MAGNET IDEAS & EXAMPLES

Here are 31 lead magnet ideas and examples you can implement in your business…

Each has a rating based on two criteria:

EASE OF CONSUMPTION: This is how quickly your audience can consume the content you’re giving away for free – again, the quicker, the better.

PERCEIVED VALUE: This is how your audience perceives the content you’re giving away for free.

Let me give you an example; if you go to any bookstore, you will rarely see a book that sells for more than $20.

No matter what’s inside…

Someone with a lifetime of experience in a particular field could have poured all of their knowledge into a book, yet the perceived value will rarely exceed $20.

However, the same content could be transformed into a video program and be sold for hundreds and even thousands of dollars.

A perfect example of this is the “Egoscue Method”.

If you are not familiar with it, it’s a process of improving one’s posture through simple daily exercises.

The “Egoscue Method” book (Pain Free: A Revolutionary Method for Stopping Chronic Pain) sells on Amazon for $8.68, and it contains all of the exercises from the program.

Yet, the cost is significantly higher, up to hundreds and thousands of dollars if you go to one of their clinic.

And they simply give you the same exercises that are found inside the book…

Of course, you are getting a customised program when you go into their clinic…

But can you see the difference in perceived value?

It’s pretty much the same content but delivered in a different way that makes it seem much more valuable.

With that said… Let’s get started!

1. CHECKLISTS

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★☆☆

A checklist is one of the easiest lead magnets to create…

You can either create a checklist of a process or items your potential customers need.

Think of going camping; you always need to have a list to make sure you don’t forget anything.

Here’s a good example; 7 steps to launch your online course:

lead-magnet-checklist

If you’ve ever done a launch, you know just how hectic things can get with technology…

There always seems to be at least one thing that goes wrong…

So a checklist like this, which prevents potential problems, could be a LIFE-SAVER.

2. CHEAT SHEETS

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★☆☆

A cheat sheet is also incredibly easy to create. Anything that can be used as a reference and saves people time is perfect.

Here’s a good example; the anatomy of a kick-butt fitness marketing campaign.

lead-magnet-cheat-sheet

Another way to think about it is to think like you were attending a seminar or class.

The notes that you would take during that class, especially the ones you highlight as being most important, would be transferred to a cheat sheet.

3. EBOOKS

EASE OF CONSUMPTION: ☆☆☆☆
PERCEIVED VALUE: ★★★★

I mentioned above that eBooks are ideal for building trust and credibility.

The drawback is that they take a long time to read, and most people don’t have the time or patience to sit through a 50-pages eBook.

However, those that DO go through it will be much more inclined to purchase whatever you have to sell.

They ARE valuable… Just not very appealing.

With that said, I have given away tens of thousands of eBooks in my career.

Here’s one I wrote a while back in the dog training niche:

lead-magnet-eBook

Notice how this is a general dog training eBook?

If I knew better at the time, I would have made it specific to solving ONE problem rather than everything about dogs.

4. SPECIAL REPORTS / GUIDES

EASE OF CONSUMPTION: ★★★☆☆
PERCEIVED VALUE: ★★★★

Do you see all of the different topics listed in the eBook above?

Each one of those topics could easily be splintered and offered as it’s own lead magnet, or “special report” as I like to call them.

For example, here’s a special report I wrote about how to potty train a puppy.

lead-magnet-special-report

It has a higher perceived value because it solves ONE problem rather than everything about dogs.

And best of all, special reports are quicker to read and consume.

5. EMAIL MULTI-DAY COURSES

EASE OF CONSUMPTION: ★★★☆☆
PERCEIVED VALUE: ★★☆☆☆

Email multi-day courses are great at building a relationship with a potential customer.

This is especially true if you incorporate stories and little wins each day for the duration of the course.

As the prospect achieves success (or little wins, as I like to call them), he or she starts to trust you more and more.

Here’s an example; 6-day mini course to start your own online store.

lead-magnet-mini-course

The drawback to a multi-day course is anyone who considers opting in will think it will take X amount of days to achieve the result.

Does it really take 6 days to start your an online store?

Probably not.

A storefront can be created in an afternoon.

However, because the mini-course is 6-days long… It leads one to believe that it takes that long, hence why it has a lower perceived value.

6. CONTESTS / SWEEPSTAKES

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★★★

Contests are great at generating buzz and social mentions.

This is particularly the case if you use a contest plugin (like ContestDomination.com) where the user can get additional entries if they share the contest with their friends on social media.

lead-magnet-contest

The drawback to contests is you might get some people entering solely for the purpose of winning the prize and no intentions of ever buying anything.

So it’s important to keep your prize offer relevant to what you intend to sell.

I’ve seen people give away iPads as a way of generating THOUSANDS of leads…

Once they contest was over they were left with a bunch of unqualified leads that weren’t interested in their products or services whatsoever.

For example, if you’re selling a course on how to play the piano…

Why not give away a FREE mini portable piano keyboard? Or maybe a collection of Christmas sheet music if you’re in the season?

Just keep it relevant to playing the piano…

7. CHALLENGES

EASE OF CONSUMPTION: ★★☆☆☆
PERCEIVED VALUE: ★★☆☆☆

Challenges are great for generating buzz on social media, especially in the health niche where it can be tricky to advertise weight loss products or services.

21-day or 30-day challenges are very common.

Here’s an example from Betty Rocker, 30-day body weight challenge.

lead-magnet-challenge

The biggest drawback to challenges is they take LOTS of effort, and you usually don’t get the desired result until X amount of days.

However, it can be an excellent way to inspire and motivate people in your niche…

The more GOODWILL you generate, the more people will know, like and trust you.

Which will make the selling process down the line so much easier.

A good way to operate a challenge is to offer the daily challenge videos for FREE, but offer a complimentary service that is paid.

For example, with a fitness challenge, you could give away daily workout videos but also offer paid nutritional plans that will help the audience get even faster results.

8. VIDEO TRAININGS / PROGRAMS

EASE OF CONSUMPTION: ★★★☆☆
PERCEIVED VALUE: ★★★★★

Video trainings and/or programs are incredibly useful for teaching, building trust, likeability and social proof.

That is why most launches use a 3-part video sequence to indoctrinate and teach prospects.

Here’s an example from Wistia; Video Marketing 101.

lead-magnet-video-training

If you’re going to be offering a series of videos, then make sure that each video is about a SINGLE topic…

For example, if you want to offer a 3-part video series on copywriting…

Then the first video could be about “Writing Killer Headlines”…

The second about “Creating Landing Pages”…

The third about “Sales Page Template”…

This way you can easily communicate about the content of each topic to your audience…

And those who are interested in that topic will watch it.

9. COUPONS

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★★★

Coupons are one of the easiest ways to capture leads on your website.

You can easily employ one of those automatic pop-ups that inform the user that they can get a 10% OFF or FREE SHIPPING coupon if they simply give their email address.

lead-magnet-coupon

Coupons are a great way of gathering leads quickly. The better the deal, the better your offer will do.

Keep in mind that in some countries like Canada, you must explicitly mention that you will be sending them marketing messages beyond the coupon. Otherwise you won’t be compliant with spam laws.

10. NEWSLETTER

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ☆☆☆☆

This is the oldest and one of the most common lead magnets. Unfortunately, it is also one of the worst lead magnets to employ.

Why?

Because it doesn’t solve a particular problem and people, in general, are wary of signing up to a newsletter, which is frequently a cover-up for being marketed to.

Now, the irony is that at the time I write this, the only lead magnet on this website is to sign up to my newsletter.

lead-magnet-newsletter

The truth is, I have NOTHING to sell…

I’m just generating lots of GOODWILL because I love this stuff…

But as you can see from my example, I disguise my newsletter as a way for people to receive “updates” to my blog.

And yes, people do opt-in for the updates…

However, I would get a MUCH BETTER response if I offered any of the other lead magnets that are on this page.

…Which I might do shortly. smile

11. SOFTWARE DEMO

EASE OF CONSUMPTION: ★★☆☆☆
PERCEIVED VALUE: ★★☆☆☆

A very common lead magnet in the software and SAAS (software as a service), is to offer a demonstration of the software.

The prospect signs up to a one-on-one coaching call with a sales representative, or to a group webinar, where they get a walk-through of the main features of the software.

Here’s an example from Infusionsoft:

lead-magnet-software-demo

The good thing about a software demonstration, is you get to answer any questions LIVE on the call, which should make the selling process easier.

However, the drawback is that the prospect has to be VERY interested in the software to commit their time to a demonstration.

Most people who are just curious won’t want to go through that hassle.

12. SOFTWARE TRIAL OR DOWNLOAD

EASE OF CONSUMPTION: ★★★☆☆
PERCEIVED VALUE: ★★★★★

Another way of selling software and SAAS (software as a service), is to offer a FREE trial…

Why not offer a 7-day, 14-day or 30-day trial?

Here’s an example from iMindMap:

lead-magnet-software-trial

From the perspective of the prospect, this is a GREAT offer…

They get to try your software for FREE, and they have the option of buying if they like it.

BUT…

Make sure that you collect the email address of those who request a FREE trial…

This way you’ll be able to send them complimentary training and tutorial videos so they can get success using the software.

13. QUIZ / SURVEY

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★☆☆

A quiz or survey is an excellent way to engage your audience and to learn more about them…

Depending on the questions you ask, you’ll be able to segment your marketing messaging according to their answers…

Here’s an example of a quiz for a relationship coaching program:

lead-magnet-quiz

This simple quiz only has 4 or 5 questions…

But it gives the company valuable information about the prospect’s gender, age and marital status.

Which they can then use to tailor the emails, videos and sales pages they send.

This reminds me of a case study I read about years ago…

This company was selling a course on “How to overcome pornography addiction”, and they were targeting men specifically since they were the ones with the problem.

However, after putting a simple survey on their website which asked “Are you a woman or a man?”, they realised that 90% of their website visitors were women!

So they realised that they needed to change EVERYTHING on their site, and target women who are trying to help their husband…

And their conversions DOUBLED as a result!

14. RESOURCE KIT / TOOLKIT

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★☆☆

Want to create a lead magnet in less than an hour?

Simple!

Create a list of resources you typically use in your business or with your clients…

Here’s an example, 9 tools used to build a member site academy:

lead-magnet-resources

This type of lead magnet can be used with any market, no matter what you do.

It doesn’t have to be complicated…

Here’s a great resources list by Digital Marketer, which they could easily turn into a PDF and offer it as a lead magnet.

15. ASSESSMENT TEST

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★☆☆

This lead magnet is very similar to the QUIZ / SURVEY lead magnet described above…

Instead of using questions to segment the audience, the goal here is to provide personalised results based on the answers received.

For example, if you were to offer a “Career Finder” assessment test, you would want your test to be 5 to 10 questions and provide the results in exchange for the prospect’s contact information.

However…

The KEY for this to work is to ask for the email address on the LAST STEP.

Here’s an example of what it should look like:

lead-magnet-assessment

Did you notice the text link below the opt-in form?

This link brings them directly to their test results, bypassing the opt-in process.

Now, the reason you may want to add this link is so that people who aren’t quite comfortable giving their contact information can still get value from the test results.

ALSO…

Be sure to mention you will be sending promotional emails along with the test results…

It’s good etiquette, and it will keep you in compliance with international spam laws.

16. FREE CONSULTATION / SESSION

EASE OF CONSUMPTION: ★★☆☆☆
PERCEIVED VALUE: ★★★★

I’m a BIG believer in generation lots of GOODWILL in the marketplace before asking for a sale…

This is why a FREE consultation, coaching or strategy session is great!

You get to help your prospect, figure out their wants and needs and see if your product or service is a good fit for the both of you.

Here’s an example from Murielle Marie, a life and business coach.

lead-magnet-consultation

The drawback to this type of lead magnet is it takes a lot of time from your already busy schedule…

Which is why consultations are typically reserved for high-ticket items like coaching, personal training, seminars, etc…

Also…

From the perspective of the prospect, a FREE consultation might appear like a sales message in disguise…

So it’s important that you mention exactly what you will do for them during the call…

Otherwise, they will be suspicious and won’t opt-in.

17. FREE SAMPLES

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★★★

Did you know that customer behavior changes radically when you offer something for FREE?

In the book Predictably Irrational, the author Dan Ariely shares the results of an experiment where they offered students two chocolates.

Gourmet Lindt truffles and ordinary Hershey’s Kisses.

In the first test, they priced the truffles at $0.15 and the kisses at $0.01.

They also added a sign that said “Only one chocolate per customer” so they had to make a choice.

The results?

About 73% of the people chose the truffle over the kiss.

Now, what is interesting is when they did a SECOND test, they changed the prices by a single penny…

The truffles were priced at $0.14, and the kisses were FREE.

Can you guess what happened?

The percentage of people who chose the kiss chocolate skyrocketed to 69%.

Yep…

The demand had more than DOUBLED simply because the kiss was now offered for FREE.

So if you’re looking to attract and acquire more customers, then you should seriously consider offering something for FREE.

Here’s a great example from Survival Life, giving away a FREE credit card knife:

lead-magnet-free-samples

So whenever you offer something for FREE, you should always charge for shipping & handling…

Why?

Because it will help you offset the cost of the FREE item, you’re giving away…

PLUS you’ll be able to do 1-click upsells which is where you’ll make all of your profit.

18. AUDIO RECORDINGS / INTERVIEWS / PODCASTS

EASE OF CONSUMPTION: ★★★☆☆
PERCEIVED VALUE: ★★★☆☆

One of the things I learned when studying marketing and NLP (Neuro Linguistic Programming), is the importance of delivering your marketing messages in different modalities.

Why?

Because everybody learns differently…

According to the Lake Superior State University, approximately 65% of the population learn visually.

Meaning they respond well to visual cues such as pictures, notes and diagrams…

And this is where most businesses put all of their marketing efforts…

They create eBooks, special reports, info-graphics, Facebook posts, etc…

However, they’re missing out on nearly 30% of the population who tends to retain information after hearing it.

So if you want to reach the most amount of people possible…

You need to create audio lead magnets…

Things like audio recordings, interviews and Podcasts.

Here’s an example of a landing page offering pre-recorded Podcasts for their audience:

lead-magnet-podcast

If you look at the bigger marketing brands, like Digital Marketer

You will see that they offer a FREE weekly Podcast to their audience.

That’s because they understand the importance of reaching as many people as possible…

19. ACCESS TO A PRIVATE GROUP (FORUM / FB)

EASE OF CONSUMPTION: ★★★☆☆
PERCEIVED VALUE: ★★★★

A great way of building a relationship with potential customers is to offer them a FREE Facebook Group.

Take a look at the Screw the Nine to Five community, which currently have 15,000+ members!

lead-magnet-facebook-group

Sure, you don’t get to collect their contact information…

But the ability to build trust, credibility and authority through a community is through the roof!

And on top of that, this is the perfect place to promote your offers.

20. ONLINE TOOL / APP

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★★

If you can develop a tool or an online application that delivers value to your prospects…

Then why not offer it for FREE in exchange for their email address?

Here’s an example from HubSpot:

lead-magnet-online-app

These days you can get online applications developed pretty cheaply, especially if you employ them using Upwork or a similar service.

21. TEMPLATES

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★★★

People LOVE templates…

Why?

Because they’re already PROVEN to work…

And it saves your prospect time and effort to have to create one from scratch and to test/optimise it until it works.

Here’s an example from Digital Marketer, offering a Facebook Ad Template Library:

lead-magnet-templates

You can create templates about just anything…

Do you remember the 3 headline templates I revealed in the opening segment of this blog post?

That could be turned into a lead magnet!

I’d probably want to add a few more so it’s more than 3, but you get the idea…

22. CASE STUDIES

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★★★

Case studies are one of the BEST lead magnets you can offer…

Why?

Because they demonstrate that your solution works and can be used by regular folks (like your prospect)…

lead-magnet-case-study

This is especially important if you are selling a complex solution that takes a lot of time to implement or achieve the end-result…

For example…

We all know that losing weight doesn’t happen overnight…

But a personal trainer (or someone in the fitness industry) could easily put together a case study video showing how their clients lost X amount of weight in X days…

This is very powerful!

Rather than you saying they will lose weight, you SHOW them it’s possible.

23. CONTENT UPGRADE

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★☆☆

Another effective strategy to capture leads is to offer upgraded content to members…

Take a look at Experts Exchange who does this exceptionally well:

lead-magnet-content-upgrade

The way it works is people can ask a question, but only members can see the answers given by the experts…

So there is a HUGE incentive to sign-up.

24. DOWNLOAD CONTENT / ARTICLE

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ☆☆☆☆

Do you pride yourself on publishing high-quality content on your blog?

If so… Then why not turn it into a lead magnet?

This new tool called Beacon lets you convert any blog post you’ve previously written into a lovely PDF in a matter of seconds.

lead-magnet-convert-blog-post

You could turn every blog post you’ve ever published on your site and offer the same content as a downloadable PDF.

Try it…

You’d might surprised at how many people take you up on it.

25. WEBINARS

EASE OF CONSUMPTION: ★★☆☆☆
PERCEIVED VALUE: ★★★★★

Webinars are the holy grail of teaching and selling…

lead-magnet-webinar

But of course… They don’t come without their downside – attendance.

It’s not uncommon to see half the people who registered to a webinar attend.

So if you’re going to be holding webinars…

Make sure that you keep in touch with those who registered to maintain the enthusiasm going.

Alternatively, you can ask a small fee (like $7) so they have skin in the game…

26. BROCHURE / SALES MATERIAL / CATALOG / PRICE LIST

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★☆☆

If you sell retail or wholesale… Why not hide your prices behind a lead magnet?

Offer a catalogue or price list in exchange for their contact information.

IKEA does this extremely well:

lead-magnet-sales-material

You could even take it one step further, and splinter sections out of your catalogue.

For example, you could take the appliances section out of your catalog, turn it into a lead magnet and offer it on relevant pages on your website.

Some WordPress plugins can do this for you automatically…

A good one is Thrive Leads which will allow you to show relevant offers to your visitors based on posts, categories, tags and more.

The more specific your lead magnet is, the better.

27. FREE TICKETS TO AN EVENT

EASE OF CONSUMPTION: ☆☆☆☆
PERCEIVED VALUE: ★★★★★

There’s nothing quite like a LIVE event… It can transform your life with what you learn and the connections you make.

lead-magnet-tickets-to-event

However, going to a LIVE event requires a huge commitment on the part of your prospects.

They have to set some time aside for travelling and the event itself…

And on top of that, most people know that they’re going to be “sold” something at the live event, making them sceptical of signing up in the first place.

So if you’re going to be offering this, be sure to deliver HUGE amounts of value.

This type of lead magnet is usually best for local businesses, where people can come in for a short 1 or 2-hour seminar or workshop.

My local health food store does this all the time…

Every night between 6 and 7, they offer a FREE workshop on various topics related to health and nutrition.

And it’s not just about getting them to buy supplements… It’s about genuinely helping people live healthier lives.

28. INFOGRAPHIC DOWNLOAD

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★☆☆

Another simple way of creating a lead magnet is to outline a process inside an Infographic.

Here’s one about the anatomy of a killer Facebook campaign:

lead-magnet-infographic

There are all sorts of tools available to create Infographics; a good one is Piktochart.

But personally, I would recommend that you hire someone on Fiverr or Upwork to save yourself the headache of figuring out a new tool.

29. WORKSHEET OR PDF DOWNLOAD

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★★

Another great way of delivering value is to create a worksheet and offering it for FREE!

Here’s another example from Digital Marketer, providing a customer avatar worksheet:

lead-magnet-worksheet

Make sure that your worksheet is branded with a logo so that every time it’s used, your name and brand will be at the top of their mind.

This can work for most industries… I even created a “Record Keeping Worksheet” for dog trainers once, which worked very well.

30. GROUPON OFFER

EASE OF CONSUMPTION: ★★★★★
PERCEIVED VALUE: ★★★★★

Sometimes the best lead magnet is simply crafting an IRRESISTIBLE OFFER.

If you can provide a product or service that is has a high perceived value…

But at a HUGE discount, then you’re almost guaranteed to make sales!

Here’s an example from Hostgator, offering 75% off their hosting plans:

lead-magnet-groupon

Now, this type of offer is best used in a Funnel where you can offer additional products or services after the initial purchase.

Vistaprint is a perfect example…

You can buy custom printed business cards for dirt cheap… However, once you do, they will try to sell you 10 – 12 different products afterwards, which is where they make all of their profit.

31. SWIPE FILE / TEMPLATES

EASE OF CONSUMPTION: ★★★★
PERCEIVED VALUE: ★★★☆☆

Another great lead magnet to offer is a Swipe File or Template…

The objective here is to make it easier for the prospect to get results, and in the example of a Swipe File, all they have to do is copy and paste.

Here’s another example from Digital Marketer, offering their “Social Media Swipe File”:

lead-magnet-swipe-file

Think of ways you can save your prospect’s time, and offer it as a lead magnet.

For example, you could offer “Copy & Paste Emails”, or a “Sales Page Template”, etc.

CONCLUSION

If you’ve made it this far, I commend you… You’re a SUPERSTAR!

Now, it’s time to TAKE ACTION.

Pick one new lead magnet idea from this list and COMMIT to creating it.

Can you do it within the next 7 days?

Remember, you don’t need to create every single lead magnet listed on this page…

You only need to put a few good ones in front of your ideal customers!

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